Impact of relational incongruity on customer ownership and sales outcome performance: A resource-advantage theory approach.

Candidate Name: Ricky Ferguson
Degree Type: PhD
Major: Marketing
Thesis Title: Impact of relational incongruity on customer ownership and sales outcome performance: A resource-advantage theory approach.
Start Time: 10:00
End Time: 12:00

Event Date: 
Wednesday, September 27, 2017 - 10:00am
Event Location: 
BLB 205